OVERVIEW Futura Trailers is a New Zealand manufacturer of innovative car and marine trailers developed by car and racing enthusiasts who understand the challenges of transporting cars with low ground clearance.
I led the creative vision as well as art directed and designed every aspect of the new Futura Trailers digital platform. The challenge was to create a minimalistic yet impactful website where the trailers shine as the real heroes.
The approach is rooted in the belief that less is more. The website was designed with a minimalist aesthetic, putting the spotlight on the engineering and craftsmanship of the trailer.
Responsive experience
The responsive UI system ensures a flawless experience on both desktop and mobile platforms. Whether you're exploring the site on a large desktop screen or the convenience of a tablet at the racetrack or a mobile phone.